STC-CAC Webinar: Five Hacks to Improve Your Community’s Social Media – February 23, 2021, 7 PM EST

The CAC is excited to offer two webinars on improving STC communities’ social media. Maureen Scallatino will present both webinars. Maureen will share tips and tools to immediately improve your social media in this month’s program on February 23rd. On March 23, she will present a deep-dive into Instagram, popular with college-age and high school seniors. Learn how to reach future technical communicators! In between webinars, you will have time to try and test the five social media hacks. While attendance at the first webinar is not required, it is recommended. Both programs will be recorded.

“Five Hacks to Improve Your Community’s Social Media” Webinar
 
Photo by dole777 on UnsplashJoin the CAC on February 23 (Tuesday), 7:00 – 8:00 PM EST for this timely program.

Do you treat your social media posts as a second thought? Do you only gear your content for your website? If so, you may be missing out on some very important marketing tools. Yes — tools. In one hour learn five social media hacks to improve your posts right now! Whether you are actively posting or have never used social media for business, these hacks are easy, manageable for busy professionals, and can be scheduled in advance so you can market your message better. 

Join STC Philadelphia Metro chapter leader Maureen Scallatino, as she provides advice and techniques to help you think outside the box to better strategize your marketing efforts.  After the presentation, there will be time for Q&A. The webinar will be recorded.

To register for the event.

Presenter’s Bio:
Maureen Scallatino has 30+ years of experience in Marketing for the financial services, corporate relocation, real estate, manufacturing, and pharmaceutical industries. She currently contributes and manages the website and social media content for the STC-Philadelphia Metro Chapter, the Southampton Community Band, and Los Angeles Canyon Living Real Estate. She is also webmaster for Our Lady of Consolation Church in Philadelphia where she updated the interface, web design and web content. She has a  BA in Journalism and earned her MS in Technical Communication with a concentration in Social Media and Online Communities in 2019 from Northeastern University.

“Reach New Audiences with Instagram” Webinar  
Maureen will provide background on Instagram and cover how you can incorporate this social media tool into your marketing strategy to reach new audiences. She will also share techniques and tips on its usage.
This program is valuable for new and experienced Instagram users.

Mark your calendars! This webinar is scheduled for March 23 (Tuesday), 7:00-8:00 PM (EDT). Registration and more information to follow.

February Virtual Meetup: Feel the STC Love!

Lovers of tech comm and STC! Join us for an opportunity to “feel the love!”

The CAC and our host, CAC Director Danielle Villegas, invite you to a virtual meetup to celebrate Valentine’s Day (and Lunar New Year) on Thursday, February 11th at 7:00 EST. 

This is an informal event where we can hang out together globally to network and simply chat. Bring your wine, chocolate, candy hearts and flowers! (Or coffee, depending on where you are in the world.) This event will not be recorded.

January 2021 Leadership Webinars: Strategy Planning for STC Communities

Happy New Year

 

January is a time of renewal and setting goals for the next year, which means you couldn’t have a more appropriate time to plan your community’s strategy for this year. 

We’re offering two leadership webinars this month on this topic–one for chapters, and one for SIGs (COPs/COIs). Register today (see below) to take advantage of the guidance these can provide! (And remember, every webinar you register for counts towards the STC Leadership Incentive Program!)

Strategic Planning for Chapters

Join STC chapter leaders Alex Garcia, Debra Johnson, and MK (MaryKay) Grueneberg for an informative and lively conversation about strategy planning for STC chapters. The panelists will begin the program by providing a brief overview of the Florida and Chicago chapters’ processes as two examples of strategy planning. The remainder of the program will be dedicated to Q&A and info sharing among attendees and panelists. The program will be recorded.

Please note: While this program is focused on STC chapters, SIG leaders are welcome to attend.

Register for the Event

Attendees are welcome to send questions prior to the program to Ann Marie Queeney

See you at our first CAC program of the new year!

Panelist Bios

MK (MaryKay) Grueneberg

Photo of MK GruenebergMaryKay has been a professional technical communicator for 37 years. She is a writer and editor and has ten years of team management experience. She is a Certified Professional Technical Communicator and an STC Fellow. She is currently the Sponsorship Manager, Webinar Manager, and Competition Co-Manager for STC Chicago and the editor of the chapter’s newsletter, Byline. She has previously held the position of chapter secretary, nominating committee, web manager, program manager (many years), and has been chapter VP/president twice. 

MK is a Senior User Assistance Developer at SAP and is a remote employee working with multiple global teams. She has presented at LavaCon, Spectrum, Leadership Days at STC Summits, STC Chicago meetings, and various STC chapter meetings.

Alex Garcia
photo of Alex GarciaAlex Garcia is the current Vice-Chair of STC’s Community Affairs Committee, specializing in chapter outreach. Professionally, he has over 13 years’ experience documenting hardware systems in the aerospace and defense industry.

An STC member for 16 years, he has held just about every role in the STC Florida Chapter. As a student member, he was president of the Future Technical Communicators (FTC) organization at the University of Central Florida and served as co-manager of the student mentoring program. As a professional member, he served as the Jaffe Award Committee chair, editor of the Memo to Members chapter newsletter, chapter treasurer for two years, and then two terms as chapter president. For his leadership and dedication, the Society awarded him the Distinguished Service Award for Students (DSAS) in 2006 and the Distinguished Chapter Service Award (DCSA) in 2013 and 2015. Alex presented at the 53rd Annual STC Summit in Las Vegas in 2006 and the 65th Annual STC Summit in Orlando.  
 
Debra Johnson
photo of Debra JohnsonDebra Johnson is the current President of the STC Florida Chapter. A member since 2010, she has held multiple offices and roles in the chapter. In her service to STC, Debra served on the Society’s 65th Anniversary Summit Committee and attended five Summits. She has presented at Washlines, organized 26 monthly chapter programs, and joined with other key members of the chapter to transform the local chapter into an increasingly successful virtual chapter across Florida and other states.

Under her Presidency, the Chapter has earned Chapter of Distinction three times, Community of the Year twice, the Pacesetter Award twice, and the Platinum Community Achievement Award.  Debra mentors Tech Comm college students getting ready to graduate, developing a student member a year for the past seven years. For her leadership and dedication, the Society awarded her the Distinguished Chapter Service Award (DCSA) in 2018. She was awarded the Gloria Jaffe Outstanding Technical Communicator Vision Award in 2011. Debra has 26 years of professional experience across a wide range of industries and has led teams of Technical Communicators.

Strategy Planning for STC SIGs (COPs and COIs)
 

Join Ann Marie Queeney, CAC Chair and former SIG leader, for a webinar on strategy planning for  Special Interest Groups (COPs and COIs). The webinar will be held on January 27 from 2:00 – 3:00 PM EST. There will be time for Q&A and info sharing. The webinar will be recorded.

Register for this Event

Please note: While this program is focused on SIGs, chapter leaders are welcome to attend.

See you at the webinar!
 Presenter Bio
photo of Ann Marie QueeneyAnn Marie Queeney has held several SIG leadership positions and is happy to share her strategy planning experience. She serves as the Chair of the CAC (Communities Affairs Committee) and a 2020-2022 STC Board member. Her STC presentation experience includes several Summits and SIG webinars.  

Ann Marie has over 20 years technical communication experience in the medical device industry. She is the owner of A.M. Queeney, LLC where she focuses on procedures.

STX and AS Application Deadline Extended to December 16

The student honorary societies Sigma Tau Chi (STX) and Alpha Sigma (AS) are still accepting applications. The deadline for application submission has been extended to December 16, 2020. If you are interested in applying, please visit the STX/AS page, complete the application and attach the required documents to an email to stx-as@stc.org.
 
For more information refer to the STX/AS page: STX/AS
 
The student honorary societies Sigma Tau Chi (STX) and Alpha Sigma (AS) recognize student members of the Society who have distinguished themselves as students and have demonstrated promise of future contributions to the Society and the profession.

Membership in STX is an honor given to students enrolled in a program in technical communication, who have a cumulative grade point average of 3.5 or above, are exemplary in participation in STC, and demonstrate a potential for significant contribution to the profession.

Membership in AS is an honor given to students enrolled in a program in technical communication who have a cumulative grade point average of 3.5 or above, demonstrate active participation in STC, and have the potential to contribute to the profession.
Membership is awarded only once and honorees retain the membership only as long as they are members in good standing of the Society.

If you have any questions or concerns, please reach out to the chair of the committee Michael J. McCarthy